The O Group
United States
•
New York
•
New York
About Agency
The O Group is a luxury marketing and branding agency specializing in strategic positioning and creative brand development for luxury lifestyle brands. They focus on helping brands thrive in competitive markets by providing clear, impactful branding and marketing strategies tailored to each client’s unique vision and goals. Their expertise spans industries like hospitality, fine jewelry, food and beverage, home goods, and materials.
The agency’s approach begins with thorough brand audits, storytelling, audience segmentation, and competitive analysis to create a strong strategic foundation. They develop comprehensive brand identities including naming, architecture, iconography, and visual systems, emphasizing that brand identity extends far beyond just logos. Creative direction is carefully crafted to support consistent brand expression across all channels.
The O Group delivers a full spectrum of brand marketing services, including original photography, video, motion graphics, digital advertising, social media strategies, and print and digital collateral production. They manage everything from web development and SEO to campaign creative and e-commerce, ensuring that luxury brands communicate their stories effectively and sustainably across all platforms.
Specialization
Web Designer
Branding
E-Commerce
Logo
Notable Clients
Moët Hennessy, Baccarat, Christie’s, The Ritz-Carlton, Graff, Balmain, Bergdorf Goodman.
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