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Fable

Singapore

Toa payoh

About Agency

Fable is an award-winning, strategy-focused design consultancy known for creating narrative-driven brand identities, custom typography, and creative campaigns. They work with a range of clients from local brands to global corporations, delivering work that is both conceptually strong and visually compelling. Their expertise also extends into designing custom typefaces and retail fonts for use across digital and print platforms.

The agency embraces collaboration and experimentation, often partnering with researchers, artists, animators, and other creative professionals to push the boundaries of design. Their narrative approach ensures that every brand story is thoughtfully crafted and authentically expressed through visual and typographic design.

Fable's work is characterized by attention to detail, strategic insight, and a deep understanding of how storytelling can elevate a brand. Their process balances creativity and purpose, making them a versatile partner for brands seeking impactful and unique designs that stand the test of time.

Specialization

Branding

Graphic Design

Packaging

Print Design

Ads

Product Video

Notable Clients

Alpha Drive, Brain Magazine Japan, Hello 2016, Hidden, JUJU, Pangdemonium, Play, The Balance Company, The Meeting Room, Think Teach Academy, Wealth Destined

Insights on Design, Brand & Building with Taste

Insights on Design, Brand & Building with Taste

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