There’s a cool tension in South Korea’s design scene — part tradition, part tech, all very considered. Seoul has some killer UX studios doing clean, fast work that doesn’t scream for attention, just works. Busan’s smaller, but there are branding teams there doing super thoughtful stuff too. The design here leans minimal, but it’s not cold — it’s got story and detail underneath. If you’re building a product, trying to make your brand feel sharper, or just want a team that’s precise without being robotic, this is a good place to look. No gimmicks. Just really dialed-in design.