Pupila

Pupila is a lively design studio born in Costa Rica, renowned for creating design that truly moves people across the globe. They specialize in building brands that capture attention and stick in the mind, much like bubble gum on a sneaker. Their work spans brand identity, packaging, editorial design, and experiential projects, characterized by vibrant creativity and a playful spirit that brings design culture to life.

The studio's portfolio reflects a broad international reach, having worked on hundreds of projects in various countries and languages. Pupila combines a deep expertise in brand strategy and art direction with a lighthearted and approachable personality, creating designs that spark conversations and form meaningful connections with audiences.

Pupila focuses on brand identity and packaging as their core strengths and emphasizes a sense of humor in their creative process. While they steer clear of social media strategy and community management, they shine in generating powerful, memorable brand moments that resonate visually and emotionally. Their approach keeps design fresh, engaging, and culturally rich, appealing to diverse markets and clients.