Northbound

About Agency

Northbound is a woman-owned brand strategy and creative consultancy, known for putting purpose at the heart of business. They specialize in aligning a company's business strategy with creative expression to create emotional and authentic brand experiences. Their collaborative work spans brand strategy, storytelling, visual identity, and go-to-market planning, helping clients show up with clarity and authenticity. Northbound partners with organizations to develop a consistent brand narrative that connects deeply with audiences and drives meaningful business value.

The agency combines strategic rigor and creative firepower to help companies transform their culture, sharpen their message, and launch new products with purpose. They are recognized for powerful storytelling and brand positioning that balances warmth and boldness. Their client work includes thoughtful brand evolutions that honor legacy while resonating with new generations, building trust and emotional connections that stand out in competitive markets. Their approach is rooted in deep emotional alignment that fuels stronger differentiation and lasting impact across various industries.

Specialization

Ads

Branding

Notable Clients

Microsoft Amazon Hewlett Packard Enterprise (HPE) T-Mobile Optum State Farm KPMG Liberty Mutual Insurance, Wizards of the Coast (Magic: The Gathering) ZACH Theatre.

Insights on Design, Brand & Building with Taste

Insights on Design, Brand & Building with Taste

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