Guidea

United States

Texas

Austin

About Agency

Guidea is a boutique, woman-founded and led digital product design agency at the forefront of digital health, SaaS, and medtech innovation. With roots in Austin, Texas, Guidea has defined user experiences impacting more than 600 million people worldwide and delivered dozens of FDA-cleared products and clinical trial solutions. Their team partners with organizations from stealth startups to Fortune 50 health powerhouses, offering a rare blend of strategic vision, research depth, and pixel-perfect execution. Clients repeatedly cite the team’s seamless extension to in-house staff, rigorous communication, and relentless focus on ROI—delivering not just beautiful designs but measurable outcomes, faster launches, higher adoption, and meaningful results for clinicians, patients, and enterprise users alike. Guidea’s collaborative, playbook-driven process and domain expertise in the world’s most complex industries have earned it MedTech Breakthrough Awards, “Most Innovative Digital Health Platform,” and other accolades. For early-stage founders and product leaders facing regulatory, technical, or adoption barriers, Guidea’s strategic approach is both a signal of quality and a catalyst for breakthrough.

Specialization

UI/UX

Notable Clients

Cigna, Humana, Amgen, Novo Nordisk, Bristol Myers Squibb, Johnson & Johnson, Express Scripts, PayPal, Discover, Starbucks, Home Depot.

Insights on Design, Brand & Building with Taste

Insights on Design, Brand & Building with Taste

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