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Goodby Silverstein

United States

California

San Francisco

About Agency

Goodby Silverstein & Partners is a legendary, San Francisco-based creative advertising agency, lauded worldwide for its unique concept of “Mass Intimacy”—building brand experiences that reach millions, yet feel deeply personal. Founded in 1983 by Jeff Goodby and Rich Silverstein, the agency has shaped pop culture with iconic work like “got milk?”, high-profile Super Bowl ads for PepsiCo, and award-winning campaigns for BMW, HP, and many others. Now part of Omnicom, GS&P delivers total brand consultancy, from creative execution and digital production to research, analytics, and design thinking. With a storied leadership team noted for championing diversity and innovation, GS&P has become the go-to shop for brands seeking bold storytelling, business impact, and massive engagement. Its reputation for collaborative, client-centered work is evidenced by long client tenures and a robust, ever-evolving roster of A-list brands. Whether launching national movements, leveraging the latest in digital artistry, or crafting unforgettable narratives, GS&P remains at the forefront of advertising’s creative vanguard.

Specialization

Product Video

Branding

E-Commerce

Notable Clients

Doritos, BMW, Pepsi, Adobe, Comcast, Liberty Mutual, Cheetos, HP, Nike.

Insights on Design, Brand & Building with Taste

Insights on Design, Brand & Building with Taste

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