There’s something really special happening in Seoul right now. You’ve got studios blending type, motion, UX — all wrapped in this very intentional aesthetic that feels both modern and deeply rooted. Ordinary People and studio fnt? They’re not just making things look good — they’re shaping what design means in this part of the world. The work isn’t loud, but it sticks with you. If you care about detail, vibe, and the story behind the visuals, Seoul’s probably already on your radar — and if it’s not, it should be.