PROPER

United States

Georgia

Atlanta

About Agency

Proper is a brand identity studio based in Atlanta, Georgia, led by the creative partnership of Jason Orme and Jonathan Lawrence. The agency focuses on crafting meaningful brand identities that resonate deeply, emphasizing thoughtful and impactful design over superficial trends. Their work is characterized by a simplicity that still manages to dazzle, creating visual experiences that feel both fresh and timeless.

At Proper, the creative process revolves around collaboration and partnership, valuing close connections with clients to truly understand their goals and stories. This approach helps them build brands that are not only visually compelling but also rooted in the essence of what the client represents. Their ethos is centered on making things that matter, focusing on quality and authenticity in every project.

The studio’s personality comes through in the way they approach design as a blend of creativity and purpose, with a strong commitment to delivering value for clients. They are known for their ability to unlock the secrets of good design, producing results that feel both simple and striking, leaving a lasting impression in the brand landscape. Proper is a creative partner for those who want their brand identities to stand apart with genuine impact.

Specialization

Packaging

Print Design

Ads

Product Design

Web Designer

Branding

E-Commerce

Logo

Notable Clients

Executive Coaching & Development Company, Precision Health Concierge, Automotive Training Non-Profit, Upscale Apartment Development in Montana, National Home Services Business:

Insights on Design, Brand & Building with Taste

Insights on Design, Brand & Building with Taste

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