DIA

United States

New York State

New York City

About Agency

DIA is an innovative branding and graphic design agency known for its pioneering approach to kinetic identities and typographic systems. DIA creates dynamic identity systems where motion is a core element, supported by generative tools and autonomous design systems that empower brands and simplify management. Their work blends technology and creativity to offer cutting-edge brand solutions.

The agency places strong emphasis on research and development, anticipating how emerging technologies will influence brand communication. Their creative director Mitch Paone brings a unique academic perspective, having taught design in prestigious European institutions and integrating DIA’s motion-based design process into educational curricula. This focus on motion and generative systems sets DIA apart in the evolving landscape of branding.

Their projects seamlessly combine innovation with exceptional design craftsmanship, creating engaging and flexible brand experiences that resonate in both physical and digital realms. This studio is at the forefront of pushing identity design into new dimensions.

Specialization

Motion Graphics

Graphic Design

Branding

Notable Clients

Nike, A‑Trak, Roblox, Greg Sorensen, Primary, Le Mise, A-Trak ‘In The Loop’

Insights on Design, Brand & Building with Taste

Insights on Design, Brand & Building with Taste

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