About Agency
Cake & Arrow specializes in UX design, product innovation, and research tailored specifically for the insurance and financial services industries. Their human-centered design approach focuses on creating digital experiences that genuinely improve how customers buy, sell, and service within these sectors. They work closely with leading insurance carriers, brokerages, and fintech firms to deliver UX solutions that bridge the gap between business goals and real user needs, helping clients bring products to market faster and modernize legacy systems.
The agency prides itself on building strong partnerships with clients through empathy, collaboration, and flexibility, making the design process both insightful and enjoyable. Their work culture fosters innovation and team engagement, with a focus on solving tough UX challenges and enhancing customer and employee experiences. Clients have noted it as a refreshing and results-driven partner that goes beyond traditional agency roles to truly understand and serve the people involved.
Specialization
UI/UX
Notable Clients
Chubb, Travelers, The Hanover Insurance Group, The General, Aflac, MetLife, Northwestern Mutual, AmWins, Holmes Murphy, Unqork
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