About Agency
Bixa is a leading customer research and UX agency known for helping brands make smarter, faster decisions through data-driven insights. Trusted by over 100 companies including Google, IBM, and Citibank, Bixa influences more than 19 billion consumer purchases annually by providing clear, actionable audience insights. They specialize in qualitative and quantitative research methods, audience segmentation, trend analysis, persona development, and buyer journey mapping to help brands understand their customers deeply and drive strategic business decisions.
Bixa’s award-winning research team focuses on uncovering customer motivations and pain points using modern methodologies tailored to project needs, including immersive ethnography, mobile diary studies, and usability testing. They offer flexible and customizable research services, including white-label options, enabling partnerships with agencies and direct clients. Known especially for expertise in Generation Z and Millennial research, Bixa delivers insights that enable brands to build authentic, lasting relationships and create highly intuitive, successful customer experiences.
Specialization
Notable Clients
American Chemical Society, American Bankers Association.
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