About Agency
Barrel is a specialized agency focused on partnering with consumer packaged goods (CPG) brands to craft seamless omni-channel commerce experiences. They blend strategy, design, and performance expertise to help brands thrive across Shopify DTC, point-of-sale, B2B platforms, and marketplaces. Their approach revolves around thorough customer research and journey mapping to ensure every touchpoint with the brand is engaging and drives meaningful business growth.
The agency is known for its proprietary research initiatives, such as DTC Patterns, which provides valuable insights into UX and marketing behaviors based on real e-commerce purchases. Barrel works collaboratively with clients as an extension of their teams, delivering tailored solutions that enhance brand storytelling and customer experiences. Their work supports brands in building loyalty and maximizing sales across all channels in an interconnected retail landscape.
Specialization
UI/UX
E-Commerce
Branding
Notable Clients
McCormick & Co, Bobo’s Oat Bars, Sweet Loren’s, Miss Grass, Hurom, Dr. Jart+, Jacob’s Pillow, Alvin Ailey, Stone Barns Center, Miss Grass, Stone Barns Center
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