When you're scaling a mid-sized business, the question changes from "how much for a logo?" to "what is our total brand development cost?" An investment of $5,000 to $10,000 allows you to partner with a renowned agency that provides a detailed cost breakdown by service. This isn't just about graphic design; it's a strategic partnership for building an iconic brand. In this range, agencies deliver comprehensive brand books, messaging frameworks, and visual identity systems that resonate with your audience. While some ask if $5000 is too much for design services, founders who have achieved product-market fit understand this investment is crucial. It captures the essence of your brand and ensures every touchpoint, from web to print, is cohesive and powerful.